The story of a truly Italian company
Given the large, growing market in Germany for 100% pure essential oils, Mario Rosario Rizzi and Sonia De Angelis decided to bring Aromatherapy to Italy, and on 4 August 1989, they founded FLORA in Castellina Marittima in Pisa. At the start, it was a real challenge: they were pioneers in a brand-new market in Italy at a time when organic farming was in its infancy and biodynamics was almost unheard of. Rosario and Sonia had faith in their project, in the professional role of the herbalist, in the ongoing need for 100% pure essential oils and in the growing Aromatherapy scene in Italy.
This is how, more than 30 years ago, FLORA became a reference point for our skills and knowledge, and the certified high quality of our products. It’s how we have become a guarantee for our customers who, through our experience and products, have come to know and appreciate the real benefits of aromatherapy for body and mind.