Lady FLORA: the young girl who pours fragrances

When FLORA was born in 1989, it gave life to the need of identifying ourselves in a symbol of passion, elegance, care and love towards our work and that, at the same time, could represent something extremely precious like drops of essential oils, rich in benefic properties.

Plants, leaves, flowers, seeds, fruits… This was the “mantra” that led us to create something special, which we used to create wellness products for us, our friends and customers. That’s how we got it… “FLORA”, a simple and elegant name, full of symbolisms and meanings. 

It wasn’t easy to get to this “illumination”. After a lot of research, Sonia De Angelis and Mario Rosario Rizzi found the image that held all of their intentions at the National Roman Museum-Palazzo Massimo alle Terme. The choice fell on a particular of a fresco made in 19 b.C. in the Villa Farnesina, located along the banks of the ancient Rome 

The fresco “tells” of a young lady, the goddess of the first natural cosmetics, who is pouring drops of precious substances from an ampoule to another with concentration, care and love. Through this act she conveys:

  • Ancient wisdom and knowledge
  • Knowledge of ancient traditions
  • Attention and consciousness
  • Simplicity and concreteness
  • Elegance
  • Drop as moment to live
  • The can-do spirit
  • Preciousness 

Aromatherapy was very common in ancient Rome, as the power of the perfume of officinal plants and flowers and its benefical effects that, thanks to the olfactive system and the massage practice, can reach both body and soul.

The evolution of FLORA brand over the years

Since 1989 FLORA brand evolved through many restyling, but it has kept unchanged the symbol of preciousness, elegance and purity that distinguishes, from its birth, all FLORA products. A new era has also begun for packaging: abandoning strong colors, we have returned to pastel shades as was the brand in the ancient origin.

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